6 ways to use your branding photography
Woohoo! You booked a brand photography session, and got your photos back! Now… what can you do with them? Here are 6 ways to use this versatile gallery of images.
1. Website Content
Having a clear brand across your entire website will help viewers trust in your business. This is because, as a client, when we experience a company who has a very clear, consistent brand, we trust that they know exactly what their purpose is and who their ideal client is. Photography is a great way to create a cohesive look on your website. The two most visited pages on a website are the contact page and the about me page. These are GREAT places to use images of you smiling, working, or your creative process.
2. Social Media Content
Don’t you just love having to have different size formats for every social media platform? Square for Instagram, but vertical for stories…. thin horizontal for Facebook banners…. you get the idea. This is why branding photography is SO valuable. Because you can create a shot list for your session that will ensure you get content that will fit all of those different platforms! Creating a beautiful Instagram grid is no longer out of reach. You can have beautiful, cohesive, branded imagery to build your brand online.
3. Blog Content
Don’t you hate when blogs are too text heavy? Well now you have a solution! Toss in some of your branded images to keep your blog just as cohesive as your website and social media. People are creatures of habit, they like consistency. Using custom imagery creates a vibe that they can come to expect from your business – on ANY platform. Which once again, builds trust and loyalty between you and your client.
4. Digital Marketing
Are you marketing a new product or service? Trying to reach a specific audience in a new, fun way? Branded images can communicate EXACTLY what you want market to your audience. Whether it’s a photo of you speaking on stage, or reading your newly published book… or beautiful photos of your custom water bottles being used by hikers… the possibilities are endless. A branding photography session can help create the exact message you’re trying to send to your customers via email or social media ads.
5. Webinars & Presentations
Holy-wow…there are a lot of free download-ables and webinars out there these days. What’s going to set you apart from other businesses? Your imagery can create an engaging webinar and a visually pleasing PDF. Use your brand photography to spice up your visual presence so your viewers stay engaged and truly absorb the content you’re putting in front of them. Plus – because these images are created custom for you – they will visually show how you are an expert in your niche.
6. Pricing Guides
Creating pricing guides is a great way to educate your clients about what services or products you offer. Having brand photography within your pricing guide showcases your product alongside yourself, creating a full experience for the buyer. This is an easy way to highlight your offer while staying true to your brand.
Above all else – don’t be afraid to dabble in photography wherever you can. 65% of the population are visual learners, so having beautiful, curated photography will only enhance your brand.
Click Here to learn more about branding photography or Click Here to book a session!
